Making it in the world as a small business owner can be difficult when you are competing with large companies that seem to have unlimited resources, but there are a lot of marketing tools out there that level the playing field. Social media marketing is an excellent way to promote your business without spending a lot of money, and you can provide your customers and potential customers with personalised attention on these sites if you are willing to put forth the effort. Since social networking sites are as busy now as ever, these sites provide small business owners with the perfect opportunity to reach a large audience of potential customers without ever spending a dime. By following a few simple tips, you can help your business succeed through social marketing, and you can even beat out your competition and boost your profits to levels that you thought you would never see.
Use Multiple Social Networking Sites
Although it might seem easier to focus on just one social networking site, you should consider joining at least two or three of the more popular sites in order to reach a larger audience. Facebook and Twitter, for instance, can be easily used as marketing tools.
Use Tracking Tools
There are lots of free and almost free tools out there for small business owners who use social media as a means of advertisement. You can use these tools to track your campaign, post updates across various sites at once and to track the demographics of your social media fans. This can help you boost your social media campaign to a whole new level.
Make Your Posts Go Viral
The best way to help your small business succeed with social media marketing is to post content that will go viral. For instance, you should post pictures, videos and articles that might be of interest to a lot of people. If your content is interesting, your fans are more likely to share it with their friends. Over time, this can help your social media fan base increase exponentially.
Communicate With Your Fans
One advantage that small businesses have over larger corporations is the fact that they can often communicate on a much more personal level with their fans. Don’t ignore the posts that your fans leave; whether they are complaining, asking a question or complimenting your business or Facebook page, you should take a few minutes each day to respond to posts. Even responding to a few can help your image and make you seem more personal to your customers and potential customers.
Don’t Give Up
It can be easy to get frustrated when you see that your social media pages aren’t getting as much attention as the pages that are ran by larger companies. You shouldn’t give up, however; if you put forth a concentrated effort, you can gain a lot of fans and business in less time than you probably think.
Samuel is a social marketing speacilist from Sydney, Australia. Providing social media and marketing knowledge to local and national businesses, he also believes that it is important that your online strategy is accompanied by a strong, offline component. To support your social strategy, Dashing Print offers some of the best printed materials including high quality brochure printing Sydney clients regularly utilise to boost their business and marketing strategies.